Find out how Innsai Monitor helps you define the strategy for the future of your business!
Prepare for the challenges of the future, strengthen your strategy.
We'll show you how!
The purpose of INNSAI MONITOR is to understand the structural change. Specifically, to have a holistic understanding of the future business model and its transformation from the present, in order to encourage internal strategic debates and foster attitudes of strategic anticipation. We do not delve into specifics in the standard service approach, although we can do so when a company demands something specific.
We don't provide information; we offer strategic intelligence. This is the key difference. Information alone does not enable strategic decision-making. In the context of understanding the current and future business model, and therefore its innovation challenges, we carefully select critical information and analyze it to transform it into intelligence. We contextualize its significance in relation to future trends, making it actionable and valuable for strategic purposes.
The time horizon for prospective analysis at INNSAI MONITOR is 5 years, with a focus on transformation. We have chosen this horizon because it is "realistic" enough to allow practical implementation and yet distant enough to enable anticipation and forward planning.
Initially, we have focused on 5 major hypersectors: food, agriculture, tourism, mobility, and healthcare. These sectors hold significant economic importance in a country's GDP. Additionally, they have been carefully selected as they are interconnected, which facilitates cross-sectoral innovation.
However, it is important to note that the methodology and benchmarking approach used allow companies from other sectors to extract value from the platform's contents.
We leverage a significant advantage as we operate in an era of information overload (infoxication), where the challenge lies in the ability to discriminate and synthesize critical information.
We conduct a comprehensive meta-analysis that considers all prospective-focused studies and research carried out by major consulting firms and research institutes.
From there, our methodology identifies patterns and internal logics that connect the three levels of macro-meso-microeconomic analysis, resulting in two major outputs:
– A "simplified and visual" model to understand how innovation will shape the business model of the future.
– Identification of sources and descriptors for conducting a dynamic analysis of structural change.
It is the result of a thorough analysis process that has been validated across all sectors with nearly 5,000 executives.
These are broad sectoral challenges, where each company, based on its strategic priorities, will focus on which specific challenges it wants to address and how it wants to address them (there are many types of objectives to respond to trends, as well as various technologies that can be utilized). The determination of challenges and the most optimal way to generate solutions will depend on each company's resources and capabilities. INNSAI MONITOR provides inspiration on how companies are approaching these challenges.
As mentioned earlier, the purpose of INNSAI MONITOR is to analyze how structural change occurs in various sectors. Therefore, constant updating is not critical, as we need to allow time for relevant events to unfold before they are included in the platform. Nevertheless, our analysts filter, select, and analyze information on a daily basis, and it is uploaded to the platform on a weekly basis.
We strive to be very selective with the information we upload to the platform to avoid falling into the dreaded "infoxication" (information overload).
La utilidad de la inteligencia estratégica contenida en INNSAI MONITOR hay que centrarla en el ámbito de la estrategia corporativa. En concreto, podemos identificar 3 grandes utilidades:
- Análisis estratégico del futuro.
- Benchmarking estratégico del futuro.
- Innovación modelo de negocio futuro.
Las empresas que introducen innovaciones más disruptivas en los sectores, son aquellas que traspasan los límites de su industria. En INNSAI MONITOR, podrás explorar qué innovación se está produciendo en sectores adyacentes al tuyo e identificar sinergias con otros actores (potenciales partners en tus proyectos de innovación) e ideas más frescas con las que inspirarte. En definitiva, puedes comprender lo que ocurre en los sectores adyacentes, para generar innovación cros-sectorial.
La ventaja de este enfoque es que, por un lado, la solución que alcances será mas innovadora en tu sector y, por otro lado, les será mucho mas difícil a tus competidores imitar/copiar tu innovación, alargando su ciclo de vida y por tanto, alcanzar mayor rentabilidad a tu innovación.
Aun en el caso de que tu sector de actividad no esta contemplado aún en la plataforma, puedes utilizar INNSAI MONITOR para realizar análisis de benchmarking dentro de un proceso de innovación.
El benchmarking de sectores diferentes puede ayudarte a obtener una perspectiva más amplia, a inspirarte para innovar y a identificar oportunidades de mejora en tu propia industria. Al combinar ideas y enfoques de diferentes ámbitos, puedes impulsar la innovación y el crecimiento en tu organización.
Aquí hay algunas formas en las que el benchmarking de los sectores contemplados en INNSAI MONITOR puede ayudarte a innovar:
1. Identificar tendencias y mejores prácticas: Al analizar sectores diferentes, puedes descubrir nuevas tendencias, técnicas o enfoques que podrían aplicarse a tu industria. Observar cómo otras empresas abordan problemas similares o aprovechan nuevas oportunidades puede inspirarte para adoptar mejores prácticas en tu propia organización.
2. Estimular la creatividad: Exponerte a diferentes enfoques y perspectivas puede estimular tu creatividad y ayudarte a pensar de manera innovadora en tu propio sector. Observar cómo otros resuelven problemas o se adaptan a cambios te puede brindar ideas frescas y nuevas formas de abordar desafíos específicos.
3. Transferencia de conocimiento: Al estudiar otros sectores, puedes identificar conceptos o técnicas que sean transferibles a tu industria. Podrías encontrar formas de aplicar tecnologías emergentes, estrategias de marketing innovadoras o enfoques de gestión eficientes que no se habían considerado previamente en tu sector.
Los cambios se originan en contextos alejados a tu negocio. La comprensión de lo que sucede en el macroentorno y sus implicaciones en tu sector puede proporcionarte una perspectiva mas amplia de tu realidad y favorecer que tomes decisiones de forma anticipada. No obstante, siempre nos puedes pedir algo más especifico. Existe una opción de suscripción personalizada, donde utilizando nuestra metodología e infraestructura de inteligencia estratégica, podemos adaptarnos a los requerimientos específicos de tu empresa.
Find out how Innsai Monitor helps you define the strategy for the future of your business!
Prepare for the challenges of the future, strengthen your strategy.
We'll show you how!